3 hours and 41 minutes. The time it takes to fly directly from Bristol to Morocco and also the time that the average UK adult spent consuming media on their mobile devices on a daily basis in 2014. Recent eMarketers research highlighted that last year, people spent more time engaged in online and non-voice activities on smartphones and tablets than they did watching TV. But what does the rapid growth of mobile media consumption mean to the world of recruitment? And what can we do to stay ahead of the game?
- It’s no longer just a nice-to-have. Mobile is no longer the future; it’s the here and now. People aren’t just using mobile devices as a quick fix when they’re away from the computer – over 50% of the UK population’s uses mobile as their primary internet connection (Jibe). So if your recruitment website is hard to navigate on mobile, you may well be losing out on relevant candidates.
- More and more people are using mobile devices to search for jobs. Around half of all jobseekers use their mobile devices to search and apply for roles, according to Indeed’s research. Some studies have found this number to be even greater. As mobiles become smarter and the internet gets quicker, this figure is only set to grow and grow.
- Mobile jobseekers are more engaged. The stigma that mobile jobseekers are just ‘killing time’ or ‘browsing on the side’ has been deemed false by SimplyHired’s research. They found that those looking for jobs on mobile devices are actually more engaged than the average desktop user. Prospective mobile candidates click on 60% more job listings, view 25% more jobs and spend 27% longer looking at listings. They’re also 60% more likely to revisit a job than desktop users.
- Mobile usage is popular across all job sector searches. The types of jobs that people search for on mobile are fairly balanced across all sectors. Research by SimplyHired also found that office and administrative work was most searched for on mobile at 14% with healthcare professions following closely at 13%. This shows the breadth of candidates using mobile in their job search and demonstrates that mobile needs to be incorporated in all recruitment strategies.
- Mobile technology is moving quickly – and so must we. In 2014, LinkedIn found that the number of companies receiving large amounts of mobile applications had risen by 75% compared to 2013. While ‘Apply via LinkedIn’ or ‘Apply via Dropbox’ methods prove successful, ATS suppliers and application processes must evolve before we can move to a job search and application process that wholly facilitates the ever-increasing use of mobile in people’s lifestyles.
With around 4.55 billion mobile phone users worldwide, half of which use mobile as sole or primary means of internet access, there is no better time to mobilise your recruitment strategy than right now.