THE HIGHS AND HIGHS OF THE 2014 GRADUATE MARKET

GRADUATES

Placements, permanent contracts and photo booths – your lowdown on the 2014’s graduate market

Graduate recruitment is showing swift signs of a strong recovery

It’s fair to say that *touch wood* graduate recruitment is on the up. After small, incremental steps over the past few years, this year’s AGR and High Fliers research have both highlighted significant rises in numbers of graduate vacancies. The AGR Summer Review predicted a huge 17.1% increase in vacancies for the 2014 recruitment season which would put the graduate recruitment market in a notably more optimistic place than it has been in many years.

Students are getting their applications in earlier

It seems that students are taking a much more proactive approach when it comes to getting their graduate applications in, with applications submitted much earlier in the recruitment process. On the whole, this year showed a strong rise in the number of applications received by graduate employers. Retail and the Armed Forces were the only two sectors that saw a decrease in applications (High Fliers).

Placements and work experience are proving mutually beneficial

The High Fliers research showed that a record of 37% of graduate positions are likely to be filled by people who have already completed a placement with the company. This is a statistic which only further highlights the importance of early engagement with students and offering work experience, internship and placement opportunities.

Employers are being much more creative with how they attract graduate talent

With competition rife, graduate employers are being more innovative with their means of attracting and recruiting graduates. High Fliers’ research noted a sharp rise in the use of social media with more than 90% organisations using Twitter, Facebook and LinkedIn to promote their vacancies. As well as attending university careers fairs, more than 90 employers had held their own on-campus recruitment presentation. Over 50% of employers have their own network of campus brand managers and there has been a significant rise in games, roadshow events, campus vending machines, photo booths and other promotional activities.

Employers aren’t just attracting more graduates; they’re keeping them too

The AGR Summer Review also highlighted a strong focus on the progression and retention of graduates. Around 74% of graduate employers give their trainees the opportunity to work towards a professional qualification and most combine this with other aspects such as on-the-job training and training away from the job. Over three quarters of AGR members went on to offer permanent contracts to their graduate intake.

The AGR Summer Review also highlighted a strong focus on the progression and retention of graduates. Around 74% of graduate employers give their trainees the opportunity to work towards a professional qualification and most combine this with other aspects such as on-the-job training and training away from the job. Over three quarters of AGR members went on to offer permanent contracts to their graduate intake.

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