Podcast: The F Word, ep. 1

The F Word is a monthly podcast brought to you by the people at ThirtyThree advertising agency. To celebrate International Women’s Day all year round, we’re bringing you episodes featuring different guests, male and female, as we discuss feminism, society and how advertising plays its part in the journey for gender equality. Join us as we talk, laugh, listen and spread the F word.

I could have been part of the 43%

International Women’s Day is March 8. This year’s theme, Balance for Better, supports creating a gender-balanced world to drive a better working world. On International Women’s Day and every day, I encourage employers to consider how they can better support their people, both inside and outside of work. Of course, this isn’t just about working mothers – we all need balance.

How to attract the right people

There’s no right or wrong when it comes to a job, but there is a right job and a wrong job for everybody. Investing in developing your employer brand and ensuring that it is communicated clearly and consistently throughout the employment lifecycle will allow you to attract the right people into your business.

Building your brand from the inside out

As you enter planning mode for 2019, I encourage you not to be hyper-focused on the latest technology or innovations that can take over your whole budget (and not necessarily deliver ROI). Instead, think about developing a strategic proposition that links the people agenda to the corporate agenda, a robust EVP. If you get the foundations right, you’re in a much better place to market yourself to the right people, engage your current workforce and ultimately drive business performance.

Meet the next generation of top female tech talent

Companies are no longer recruiting from a pool of talent that isn’t well versed on the working landscape. Around 60% of candidates participate in internships during their college career, so they have a solid understanding of company culture and what to expect. Talent like this also understands that they are in demand.

Did digital kill traditional media?

Technology has made the dream campaign possible, but simply choosing digital over traditional media won’t guarantee you success. Research, strategy and brand awareness all play a role in ensuring the effectiveness of a campaign. And, believe it or not, traditional media ties in to this, too.

Better employer branding is in sight

It’s fair to say that strategic research is always a good idea. Executed well, it brings wisdom to light far beyond its remit and boasts a long shelf life. It guides informed decisions, builds trust throughout the business and helps to bring better, bolder answers to your challenges. Logic leads to magic, after all. But how often are you using outdated insight as the foundation for your planning?

Campus recruitment: a fresh approach

There’s no doubt that the talent landscape is evolving. So organizations must adjust their recruitment strategies to attract, hire and retain these new candidates – or get left behind. This requires an in-depth understanding of a new audience, and means more than just ramping up marketing efforts.